What Is Media Asset Management

“Media Asset Management” software, as known as multimedia content management, is an essential solution for every corporation, organization, institution or team whose daily activities are bound to multimedia content, and it is required to classify contents, advance search, and expedite in finding the demanded content, locate the contents, publish and distribute content and also archive and store multimedia contents at the desired time.

The significance of “Media Asset Management” software in modern businesses

In today’s world, accessing video, audio and multimedia content is easier and faster due to the increasing use of the internet, social media and social networks. Based on the latest studies, more than 80% of the whole worldwide internet traffic is dedicated to sending (sharing) and receiving (watching) video files. From 2020 to 2021, only a year, the whole number of web pages containing video and multimedia content increased by 11%. This fact directly demonstrates the importance of “Media Asset Management” in modern businesses.

Application of “Media Asset Management” in Marketing

During the past years, video and audio streaming and video have been the undisputed power of competing in the world of marketing, business, informing, advertisements, entertainment, education and, etc. 90% of general consumers from all around the world (regardless of gender, race, nationality and etc.) say watching advertising videos and images has been effective in deciding to buy their desired products. companies, that have used multimedia contents constantly and increasingly in order to present their own products and services, have been 66% more successful in attracting customers and audience. Therefore, having “Media Asset Management” software will be greatly beneficial for marketers in the current age.

Media Asset Management advantages in archiving and instantly finding the desired content

Currently, Mega corporations and organizations, depending on the increasing need to multimedia contents, possess exclusive large archives of video files, and on average, hundreds of new videos are added to these archives weekly. In some media centers, like a popular television channel, content input reaches ten thousand video files per week, which definitely needs precise and professional management for classifying, archiving, searching and preparing in order to publish. A “Media Asset Management” software must cover all these needs.

Media Asset Management Importance in different businesses

Certainly, Producing video is not enough. Preparing to publish content, producing appropriate eventual versions to publish in various medias, proper archiving, accurate enriching, advance search capability and …, are all considered as significant and even crucial processes for modern organizations and media-oriented centers. Implementing, executing and managing these specialized processes are frequently done by multimedia content management comprehensive and integrated systems. The more and more diverse the number of incoming videos (production) to the organization, the more prominent the need for better classification and more advanced search for faster finding and professional content preparation and the role of the content management system will be. By producing an exclusive multimedia content management system equal to today’s technology, Samim Group provides the possibility of easy access to the right content in the right format and at the right time for different companies and organizations with any number of multimedia contents in any format, size and quality.

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Samim’s content management system features

In Samim’s multimedia content management system as known as Samim Media Asset Management, All the processes you need (for multimedia content management) are defined, modelled and tested, and the appropriate human resources are assigned to completely implement them. In addition to these things, other facilities and capabilities are also provided to you to classify, manage and publish the organization’s incoming contents or prepare appropriate versions for sharing in different media:

1-      Improving all media-oriented processes from the moment of entry to the moment of publishing and archiving media.

2-      Storing and maintaining all the organization’s incoming contents in a secure and exclusive space with defined access.

3-      Instant editing (cutting and merging) of video files

4-      The ability to define and create access to different parts of the system and users` desired contents.

5-      The ability to use artificial intelligence microservices in processes

6-      The ability to create specific settings and customize the system according to the needs and type of desired processes.

7-      The ability to quickly prepare and timely publication of appropriate content in various media.

8-      The ability to perform effective teamwork and group work to implement media-oriented processes.

Defining, modelling, implementing, customizing and monitoring the organization’s processes in the form of BPMS and based on the BPMN 2.0 global standard is undoubtedly one of the most important capabilities and competitive advantages of content management system. This important feature can content management system with all active settings, databases, process models, defined users, access levels and etc. to any other standard process management systems and create a powerful operational integration in the organization. Using modelling in BPMS space and using BPMN standards has made it possible to design and establish desired processes. With the aid of this unique feature, the ability of applying changes in processes toward constant improvement is provided. This fact has improved multimedia content management and use of teamwork, and will increase productivity, decrease expenses and eventually increase audience.

Media Asset Management vs Digital Asset Management

Multimedia Asset Management (MAM) systems are specialized for managing audio and video files from ingestion to publishing and archiving. They streamline workflows for media industries, handling large, high-resolution files efficiently.

Digital Asset Management (DAM) systems, however, manage a wider range of files, including text documents, images, and multimedia. DAM systems support diverse content types, facilitating organization, tagging, retrieval, and collaboration across different platforms.

In essence, MAM focuses on multimedia, while DAM provides a comprehensive solution for all digital assets.

Various applications of Media Asset Management software

Even though multimedia content management system can be practical in any company, organization and business, in the end, the following groups benefit the most by using content management systems because of the growing need to produce and supply multimedia content (audio and video) and the necessity to define exclusive content-oriented processes. The latest studies show that the establishment of a content management system can save up to 40% in direct or indirect expenses of the organization.

MAM in educational and cultural institutions

Organizations and institutions active in the field of education and culture have an urgent need for professional content management systems to manage a very large volume of their production and supply content as well as to control the versioning and multiple formats of these content. Using multimedia content management system (MAM), the need for advanced content search, reproducing new content from existing content, recording and archiving content, providing suitable outputs for different media, managing and monitoring processes, etc. will be easily covered.

MAM in sport clubs and federations

Multimedia contents, including video and audio files, are a part of the vast and valuable capital of clubs, federations and centers active in the field of sports. News, live matches, events, excitement and sports sidelines and etc. are of great interest to the audience of different media, which increases the importance of producing, supplying and publishing content on time. multimedia content management system (Media Asset Management software) by providing capabilities such as preparation of broadcast and conductor layouts, production of television and radio playlists, tagging and content metadata management, as well as archive management and advanced content search, can be effective in increasing the quality of audio and video contents production and publishing.

MAM in marketing and PR groups

The high number and variety of audio and video files with different formats is obvious in the marketing, branding, public relations and audiovisual sectors of organizations. These contents can be related to public and private events, live or recorded conferences and conventions, branding and marketing information, produced films, large archives of content production projects and etc. In the management of these contents, capabilities such as versioning control and final outputs of multimedia files, team and group work management, workflow management, optimal archive management and media search and etc.